Pricing
One clear ladder. Fixed setup + fixed monthly.
No "starting at." Pick the gap you need to fix, or fix both.
The 14-Day Pilot
"Show me first." See exactly what you're missing.
- Visibility snapshot. What a case manager sees when they search your agency: Google, Maps, your site, Care Compare / NPI / license listings, and reviews, plus where your name, address, or phone don't match.Included
- After-hours capture test. We place after-hours test calls (for example, at 7:12 p.m.). With your OK, we route after-hours overflow to a trial front desk for 14 days and send you every message.Included
- One-page plan. The tier we recommend, and why.Included
$297
100% credited toward setup if you start within 30 days
Free for Kinging Care Staffing clients.
The Kinging Care ladder
Every monthly fee is the retainer: hosting, security updates, Google posts and review requests, the front desk (Answered and up), your monthly report, and change hours.
Found
Licensed agency with a thin or dated footprint
$1,800 setup
+ $297/mo
- 5-page mobile site with a case-manager referral form
- Google Business Profile: claim, verify, fully optimize
- Local SEO + NAP consistency check
- Review generation kit
- 4 Google posts/mo
Answered
Decent site, but after-hours calls go to voicemail
$1,500 setup
+ $497/mo
- After-hours/overflow AI front desk
- Referral intake + owner text/email alerts
- Call log + monthly report
- Click-to-call + after-hours form on your site
Found & Answered
Most agencies: fix both gaps
$2,200 setup
+ $697/mo
- Everything in Found + Answered
- Referral kit for case managers
- 4 Google + 8 social posts/mo
- Careers page + 1 recruiting ad setup
- 2 hrs/mo change time
Launch-Ready
New or pre-license agencies, or a full rebrand
$3,495 setup
+ $697/mo
- Full logo + brand kit
- Up to 8 pages + Spanish home page
- EVV setup (1 system) + compliance folders included
- Print-ready referral kit
- $297/mo until licensed, then upgrade
Growth Plus: +$500/mo
Optional on any tier: 12 social posts a month, caregiver-recruiting ad management (applicants feed Kinging Care Staffing or your own hiring), a quarterly referral-kit refresh, and a monthly 30-minute review of calls and leads.
Found & Answered + Growth Plus = $1,197/mo.
Terms
- 50% deposit to start, 50% at launch
- Monthly billing starts at launch
- First 3 months, then month-to-month (30 days' notice)
- You own the files; revisions until you're proud
- Pre-license welcome · nationwide · private pay & Medicaid
What each tier delivers
| Deliverable | Found | Answered | Found & Answered ★ | Launch-Ready |
|---|---|---|---|---|
| Brand identity / logo | Brand polish | — | Brand polish | Full logo + brand kit |
| Website | 5-page mobile site | Click-to-call + after-hours form on your site | 5-page site | Up to 8 pages + Spanish home page |
| Google Business Profile | Full optimization | Hours + after-hours number | Full | Full |
| Local SEO | Citations + NAP check + on-page | — | Full | Full |
| Review generation | Yes | — | Yes | Yes |
| After-hours AI front desk | — | Yes | Yes | Yes (switched on at license or first referral) |
| Intake forms | Referral form | Referral + inquiry intake | Both | Both + caregiver application |
| Social content | 4 Google posts/mo | — | 4 Google + 8 social/mo | Same as F&A |
| Referral kit | Digital one-pager | — | One-pager, flyer, QR card | Full kit, print-ready |
| Caregiver-recruiting ads | Add-on | Add-on | Careers page + 1 ad setup | Careers page + ad setup + 30 days managed |
| EVV setup | Add-on | Add-on | Add-on | Included (1 system) |
| Compliance folders | Add-on | Add-on | Add-on | Included |
| Monthly report | Yes | Yes | Yes | Yes |
| Monthly change time | 1 hr | 1 hr | 2 hrs | 2 hrs |
Front-desk minutes: each plan includes a fair-use bucket (placeholder: 300 minutes/month), with overage quoted.
Add-ons
| Add-on | Price |
|---|---|
| Logo & brand identity kit | $595 |
| Extra web page | $150/page |
| Spanish-language pages (home, services, contact) | $395 |
| EVV setup, one system (HHAeXchange, Sandata, or Tellus) | $450 |
| Compliance folder kit (survey-ready; not legal advice) | $395 |
| Print-ready referral kit | $295 |
| Caregiver-recruiting ad setup | $395 + ad spend at cost |
| Rush 7-day build | +$500 |
| Extra front-desk minutes / Spanish voice | Quoted |
The 2-week guarantee
Live in 14 days, or your first month is free.
We launch within 14 days of a complete intake. If we miss the date and the delay is on our side, your first month is on us. Plus: you own everything (domain, files, logo, copy) and we make revisions until you're proud, within scope.
Honest promises: we don't guarantee rankings, referral counts, or revenue. We guarantee the work, the timeline, and that you own it.
The Crown Bundle
Found, Answered & Staffed.
Both Kinging Care offers working as one system: recruiting ads fill the bench, the front desk catches after-hours referrals and fill requests, the bench staffs the referral, and reviews and referral kits bring the next one.
Crown Bundle
Brand & Digital + Staffing, one monthly plan
- Found & Answered build: site, Google Business Profile, local SEO, reviews, front desk, referral kit, careers page + recruiting ad$2,200
- EVV setup (1 system: HHAeXchange, Sandata, or Tellus)$450
- Staffing onboarding & EVV add-on$395
- Found & Answered monthly$697/mo
- Growth Plus: social + recruiting-ad management$500/mo
- Recruiting-as-a-service Starter (up to 4 screened candidates/mo)$750/mo
À la carte: $3,045 setup + $1,947/mo
$2,500 setup + $1,497/mo
Save $545 up front and $450 a month
Plus 5 points off the per-diem staffing markup while the bundle is active. Staffing shifts are billed by the hour at bundle rates.
Recommended prices as of Oct. 19, 2026. Staffing rates are estimates until insurance and payroll costs are confirmed.
Which tier fits your agency?
On a 20-minute scope call we'll look you up the way a case manager would, then recommend one tier and tell you why.